About the company

Tree Care Marketing Solutions (TCMS) is an award-winning digital marketing company based in Tucson, AZ that specializes in marketing for tree care companies across North America. We are a premium provider in this space – clients come to us for a comprehensive online marketing solution, including a custom website, in-depth content, PPC, SEO, and best-in-class marketing that’s completely done for them and generates exceptional results. Our clients stay with us for years and most become friends. We go the extra mile to deliver the best possible outcomes because we really care about their success.

At TCMS, our employees are our most valuable asset - a group of talented thinkers, dreamers, and doers who move the industry forward and provide our clients with impeccable service. Within our walls, you will find a one-of-a-kind culture that empowers the industry's brightest individuals to do their best work, a culture where each individual is encouraged to further develop their professional goals. We understand that the journey is just as important as the destination!

Tree Care Marketing Solutions is an equal opportunity employer and we value diversity and inclusion. We aim to grow strong, diverse teams built from different nationalities, backgrounds, experiences, identities, abilities, and perspectives, and are committed to building an inclusive, supportive place for you to do the best work of your career.

About the role

We are a lead gen digital marketing company servicing tree care companies in the USA.

We are growing fast (have doubled in the last 3 months in revenue and staff and will continue to grow) and are in need of a long term PPC specialist to help us execute our PPC tests and strategies for clients!

In this role, you will join our PPC team to do the following:

Help improve ongoing Google Ads accounts by making them more cost-effective, increasing lead quality, and boosting conversion rates by adjusting bid strategies, refining target audiences, and optimizing ad placements.
Enhance lead generation for clients by identifying and fix underperforming elements like ad groups, keywords, and ads by analyzing performance data.
Create new ad creatives for split testing by writing ad copy that resonates with the target audience.
Monitor account performance regularly to catch and address issues early on.
Ensure optimization score reaches 100% by reviewing Google Ads' recommendations, implementing those aligned with our goals (dismissing irrelevant suggestions).
Accurately set up conversion tracking in Google Ads to track the right goals based on our SOPs.
Evaluate campaign performance and decide whether to rebuild or revamp existing campaigns.

About you

We are looking for a long-term team member to grow with us as we aim to 5x our business over the next 3 years.

You would fit our team well if you:

Have high standards for quality and success - for you, our team, and especially our customers
Want to grow and thrive longterm with an up and coming US company
Care about always learning, and have a desire to be the best PPC specialist ever
Are collaborative, and believe in the power of working with a team
Are independent, and don't need babysitting to get results
Are professional, responsive, and detail oriented

This role is not for you if:

You’re looking for a temporary position to make some extra money or learn the industry/specific skills so you can start your own thing
You need to be told what to do or need frequent guidance –we’re all helpful and friendly people but we won’t hold your hand
You have a set way of doing things and aren’t willing to be flexible
You’re uncomfortable with ambiguity and constant change–because every day will bring something new, different, or unexpected
You don’t have a sense of humor–we’re not comedians but it’s always good to laugh now and then

What's in it for you?

This role is full time and pays a range $2000 - $3000 per month based on experience.

We believe our people are our greatest asset, and want to help you grow. In this role, we will also provide.

Budget for training and courses
Consistent feedback and ideas for strategy
Career growth path inside company.
Clear success metrics and performance reviews

How to apply?

This is an exciting opportunity to take an active part in shaping the future of an award-winning company dedicated to supporting the people and companies who help make the world a greener place.

To be considered for this role, please reply with the following:

Your resume, showing your experience and results with google ads
A cover letter stating why you feel you are the perfect candidate for this position.
A short loom video, explaining your approach to auditing a google ads account.

PPC Specialist